Branding a Batsman

Opus Media Group PLC became aware of Sachin Tendulkar’s plans to launch his own brand of sporting goods over a year ago. The brand image was yet to be decided and Sachin very graciously invited Opus Media Group PLC to develop thoughts on a conceptual level for how his brand and styling could take shape.

Having researched Sachin’s career for The Official Sachin Tendulkar Opus, the design team were in a strong position to create relevant and dynamic solutions for Sachin to consider and adopt for himself. Such a prestigious brief instigated as expected many solutions and much debate. There were a dozen ideas submitted in the first instance for Sachin to peruse but it seemed that there was one design that Sachin immediately connected with. That design was developed and fine tuned and before we knew it, the logo was adorning the face of his cricket bat and seen by millions around the world.

The chosen design was created by Zenon Texeira, Creative Director of Opus Media Group PLC who commented, “There were several designs that were highly appropriate to represent Sachin in a graphic way. Sometimes the most obvious solutions are the best and it’s in the execution of the styling that makes the difference to it being a winner or not. The inspiration of the mark comes naturally from a cricket ball, using the lines from the seam to help fashion Sachin’s initials in a way that becomes instantly recognisable and associated with the greatest batsman of all time”.

Zenon was thrilled to see Sachin’s logo on apparell in the Adidas store in Kolkata when he visited to watch the Mumbai Indian’s battle against the Kolkata Knight Riders. The staff in the store were over the moon to be photographed with Zenon prior to the game.